CHINESE NURSES GET A FLIGHT ATTENDANT MAKEOVER TO IMPROVE CUSTOMER SERVICE
Imagine waking up in hospital and thinking you’re on an airplane. Well at one Chinese hospital such a mistake could be easily made because nurses have been told to dress like cabin crew. A pilot group of 12 nurses at the Lianshui Traditional Chinese Medicine hospital in the city of Huai'an are testing the theory that wearing China Eastern Airlines’ uniforms will make people feel good.
“If you think of all the professions in the world, which one comes to mind when you think of good customer service?” asked Bu Haijuan, the head of the hospital's nursing unit. “It's airline stewardesses isn't it?”
Ms Bu, who came up with the idea, has dismissed complaints that it’s the equivalent of asking nurses to work in fancy dress. “Nurses learn all sorts of technical skills at college but customer service can be easily overlooked,” insisted Ms Bu. “But flight attendants are specifically trained to have a good attitude and manners.”
(Insider, Irish Independant, 22 May 2014)
Nurses pilot new uniforms
FOR one hospital in eastern China, pristine white nursing uniforms were simply not glamorous enough.
So this month, a pilot group of 12 nurses at the Lianshui Traditional Chinese Medicine hospital in the city of Huai’an began working dressed as airline stewardesses.
“If you think of all the professions in the world, which one comes to mind when you think of good customer service?” asked Bu Haijuan, the head of the hospital’s nursing unit. “It’s airline stewardesses, isn’t it?”
Ms Bu dreamed up the idea to remind her nurses to improve their bedside manner and dismissed the suggestion that it might be demeaning for trained medical professionals. So far, the hospital’s scheme is voluntary and confined to one ward, but carries with it a higher salary.
The nurses taking part were trained for a month by a stewardess from China Eastern Airlines.
(By Malcolm Moore in Beijing, The Daily Telegraph, 20 May 2014)
Chinese hospital tries to give patient care a lift by making its nurses dress as air hostesses (and it calls it a PILOT project!)
- It is part of a pilot project at hospital in east China's Jiangsu province
- All staff in the Chinese medicine ward dress in the air hostess outfits
- Move is seen as a way of addressing conflict between staff and patients
Hospital bosses in China are hoping nursing standards will be sky high after introducing that involves giving staff special training as air hostesses.
The idea is being introduced as a pilot project at Lianshui County Chinese Medicine Hospital in east China's Jiangsu province where all staff working in the Chinese medicine ward are required to dress in the air hostess outfits.
The move is seen as a way of addressing growing conflict in the country between staff and patients and their relatives.
The aim of the project is to offer a new standard of care designed to defuse tense situations, and as it is a state funded hospital, the air hostess nurses are on hand for all patients in the ward.
In the pilot project 12 nurses from the hospital Lianshui county in Huai'an city began discarding their traditional white nurse garbs for a new air hostess getup.
Recruitment for the voluntary program began in March, and the nurses involved as well as being fully qualified medically were given a supplementary month of training in areas such as communication by a real air hostess from China Eastern Airlines in April.
'The nursing department had long intended to create an air hostess ward, but just didn't carry it out,' said a spokesperson from the hospital, adding that this first batch of 12 nurses are now on duty but currently confined to serving patients from the Chinese medicine ward.
The air hostess uniforms at the hospital have a slightly longer skirt for reasons 'everyone understands', said the spokesperson, who also noted that the participating nurses receive a higher salary but also take on a heavier workload.
One of the participating nurses, 23-year-old Zhao Yanan, said dressing up as an air hostess makes her work with more enthusiasm and has even encouraged her to sleep earlier so that she looks better in the mornings.
The majority of the Chinese netizens and patients are positive about the introduction of stewardess nurses, with many saying that it brightens up the hospital.
The detractors, on the other hand, say focusing on attire detracts from what patients really care about, which is the quality of the nurses' service and attitude.
(By Leon Watson, the Mail Online,